CoinEx, a global digital asset trading platform, has taken a different approach by openly sharing their listing strategy. Gigi Feng, the Product Director of CoinEx, believes that transparency in listing strategy helps to strengthen trust between the platform and its users.
1. Why is CoinEx willing to disclose their listing strategy?
Gigi: In the current cryptocurrency market, exchanges are the preferred way for ordinary investors to participate in new projects. However, many investors face significant risks when participating in projects without sufficient understanding. Therefore, understanding the listing strategy and relevant information of exchanges can help investors better evaluate potential returns and risks.
By publicly sharing our listing strategy, CoinEx aims to build long-term trust with users and make them feel safe and understand how the platform operates. This transparency also serves an educational purpose, helping investors understand volatility and how to identify high-quality projects, guiding them to make more informed investment decisions.
With the market rapidly changing, CoinEx believes in keeping up with the times by sharing strategies, promoting the rapid flow of information, enhancing user understanding of the cryptocurrency market dynamics, and enabling quick responses to changes, promoting professionalism and transparency in the industry.
2. We understand that CoinEx is involved in exchanges, mining pools, public chains, and wallets. As such, your team that explores potential projects has extensive experience. Can you share the criteria that make up your evaluation standards?
Gigi: Since its inception, CoinEx has always adhered to the “good, fast, and comprehensive” listing strategy, strictly controlling the quality of listings, and focusing on value discovery to provide users with high-quality innovative digital assets.
Over the years, CoinEx has accumulated deep professional market experience in this fast-growing industry, witnessing the rise, evolution, and decline of numerous emerging projects. These experiences have led to CoinEx’s multidimensional evaluation criteria for assessing potential projects. Our team systematically analyzes different categories of projects based on their professional investment experience and establishes corresponding evaluation criteria for each category. This aims to achieve a more neutral and professional long-term value assessment.
In project evaluation, CoinEx considers multiple dimensions, including the project team’s vision, background, expertise, and practical application. We also evaluate the uniqueness of technological innovation and its alignment with market demand, the scalability and security of the technical foundation, the rationality and sustainability of token economics, and the community activity and industry influence.
Risk assessment is also crucial to ensure the feasibility of technical realization. These factors intertwine to map out the overall development potential of projects. By comprehensively considering these indicators, we conduct in-depth evaluations of projects to uncover opportunities with true potential and long-term value. This not only provides users with secure and reliable investment choices but also promotes the healthy development of the entire blockchain ecosystem.
3. How can you determine the forward-looking and future prospects of a project? When is the right time to decide whether or not to go for it?
Gigi: When assessing the forward-looking and future prospects of a project, key points include:
Technological trends: Whether the project adapts to current and future technological trends, such as decentralized finance (DeFi) and non-fungible tokens (NFTs).
Application scenarios: Whether the project has broad application scenarios and can meet continuously changing market demands.
Competitive advantages: Whether the project has competitive advantages among similar products and how it can sustain those advantages.
User growth potential: Judging the project’s future expansion capability through community activity and user growth trends.
In terms of decision timing, we usually conduct evaluations at several key stages:
Initial stage: Preliminary evaluation when the project is first exposed, understanding its foundation and the team’s potential.
Technical development stage: Tracking the dynamic of project technical development to ensure that it progresses according to plan.
Market promotion stage: Further evaluation when the project gains market attention and community participation to assess its market acceptance.
In summary, we make decisions based on the project’s development stage and market dynamics, ensuring the maximization of investment opportunities. This comprehensive evaluation standard enables CoinEx to identify projects with long-term development potential more effectively, providing users with secure and reliable investment opportunities. This not only reflects our in-depth understanding of the market but also strengthens our advantage in the competition, driving CoinEx to continue leading the industry’s development.
4. Is it better to have more or fewer listings? Why did the cryptocurrency circle previously believe that fewer listings are safer or more stable?
Gigi: CoinEx has a well-established listing system, currently supporting over 1,200 high-quality cryptocurrencies and over 1,700 trading markets, enabling global cryptocurrency users to achieve diversified investment patterns.
Taking CoinEx as an example, we support a diverse selection of cryptocurrencies to meet different user needs. More listings also mean that users can make more extensive investment decisions based on their investment preferences and market trends.
Additionally, we strictly monitor the performance and security of each listed cryptocurrency on a regular basis, ensuring that every listed cryptocurrency undergoes rigorous evaluation as a trusted project, safeguarding user funds’ security and investment value, and maintaining overall trust in the platform.
5. There is an increasing number of exchanges listing meme coins. What is your view on meme coins? Do the selection criteria for meme coins differ from other cryptocurrencies?
Gigi: Regarding the increasing number of meme coins being listed on exchanges, we believe that each cryptocurrency has its unique market characteristics and target audience. Therefore, different types of cryptocurrencies should adopt flexible evaluation criteria in the selection process.
CoinEx’s team classifies cryptocurrencies into specific categories based on their rich cryptocurrency investment experience, allowing us to apply suitable evaluation criteria.
This diverse evaluation standard enables CoinEx to better adapt to market dynamics and the characteristics of different cryptocurrencies, ensuring a wide range of choices and high-quality investment opportunities for users. CoinEx is committed to being a user-friendly platform, helping every user make informed choices in the ever-changing cryptocurrency market.
6. How do you think the trend of listings on exchanges will evolve in the future? Will transparency in listings increase?
Gigi: The future trend of listings on exchanges will undoubtedly move towards more openness, transparency, and compliance. As the cryptocurrency industry continues to mature, we can foresee several important trends:
Stricter and more transparent listing standards: In the early days of the cryptocurrency market, due to the lack of regulations, the process of listing projects was unclear and even posed risks. However, as regulations strengthen and market participants demand increased security and legality, exchanges will evaluate projects more cautiously, considering factors such as compliance, technical innovation and feasibility, team background, and community support. This will reduce the appearance of low-quality projects in the market.
Community and user participation in listing decisions: Exchanges in the future may encourage user participation in listing decisions, giving users more voice and voting rights in the coin selection process. This will encourage exchanges to value community feedback more and enhance user engagement and sense of belonging.
Diversification of financial products: In addition to traditional cryptocurrency trading, exchanges will continue to expand their product lines, including derivatives, fixed-income products, and asset management services, to meet the diverse investment needs of users.
In this context, CoinEx will continue to provide a safe, efficient, and transparent trading environment, strengthen project evaluation and monitoring to ensure user investment security. We will also actively adapt to industry changes, flexibly adjust our services, and continuously enhance the user experience.
We believe that with the trend of increasing transparency, compliance, and technological innovation, the cryptocurrency industry and exchanges will enter a healthier and more sustainable development stage. CoinEx looks forward to witnessing this process with our users and continuing to play an important role in the expanding market.
7. CoinEx has been around for a long time, and your experience with listings over the past seven years has taught you what signals indicate danger for a project.
Gigi: Yes, CoinEx has been around for 7 years, and we are honored to have walked this important journey with global cryptocurrency users. Over the past seven years, we have continuously improved user experience and platform security, always putting users at the center and committed to providing users with more diverse and higher-quality financial services. This year, CoinEx’s ecosystem has continuously improved brand awareness, continuously improved products and services, and expanded into more markets. Creating a user-friendly trading platform is CoinEx’s long-term goal. We will continue to optimize our product matrix, create an equal trading environment, and provide users with fast, easy, and secure services.
Therefore, CoinEx regularly conducts follow-up reviews of listed projects and decides whether to add or remove the ST label based on the latest assessment results. The ST label serves as a warning for listed projects that may face special risks, reminding users to invest carefully. This measure not only helps users identify risks more easily but also promotes a transparent trading environment, enabling users to make wiser decisions.
In the future, we will continue to pay attention to market dynamics, dig deep into user needs, innovate products and services, and strive to lead the trend in the ever-changing cryptocurrency industry. We would like to thank every user for their companionship and support. It is your trust that motivates us to move forward continuously. We look forward to sharing CoinEx’s growth and achievements with everyone during our upcoming 7th anniversary celebration event.