OKX announced today (1/18) the expansion of its partnership with McLaren Racing. In addition to existing brand displays, the OKX logo will also appear on the sidepods of the McLaren F1 car and will be featured in 20 races of the 2024 F1 season.
McLaren unveiled its latest car design for 2024 on January 16. The sidepod livery design, featuring the OKX brand, was inspired by the “Stealth Mode” livery design co-created by OKX and McLaren and unveiled in September 2023.
Haider Rafique, CMO of OKX, said, “We are thrilled to be a part of McLaren’s new season campaign ‘Whatever It Takes’. We love the spirit McLaren brings to the 2024 season, and we are delighted to see the design elements we co-created in Singapore incorporated into this year’s design. 2024 will be a very special year for McLaren and our partnership.”
Zak Brown, CEO of McLaren Racing, said, “We had some exciting activations for fans last season, and now our partnership with OKX takes it to the next level. I look forward to expanding our collaboration on this successful foundation and keeping the innovative and forward-looking OKX brand at the forefront and center of the fast-paced world of F1.”
The expanded partnership between OKX and McLaren Formula 1 team is an important step in connecting the worlds of Web3, blockchain, and elite motorsport, bringing fans and Web3 enthusiasts closer to the intersection of technology, innovation, and speed.
About OKX
OKX is a leading technology company dedicated to building the future of Web3. OKX has developed a virtual asset application with both speed and reliability, favored by over 50 million global investors and professional traders.
OKX’s industry-leading self-custody solutions include the OKX Web3 Wallet service, which allows users to take control of their virtual assets while exploring DEX, NFT markets, DeFi, GameFi, and thousands of dApps.
OKX collaborates closely with world-class brands and athletes, including English Premier League Champions Manchester City F.C., McLaren Formula 1 Team, Tribeca Festival, golfer Ian Poulter, Olympic snowboarder Scotty James, and F1 driver Daniel Ricciardo.
OKX is committed to transparency and security, and releases its Reserve Proof Report every month. For more information about OKX, please download our app or visit okx.com.
About McLaren Racing
McLaren Racing was founded by racing driver Bruce McLaren 60 years ago in 1963. The team entered Formula 1 for the first time in 1966. Since then, McLaren has won 20 Formula 1 World Championships, 183 Formula 1 Grand Prix races, 3 Indianapolis 500 races, and its first attempt at the Le Mans 24 Hours.
McLaren Racing competes in five series. The team will participate in the FIA Formula 1 World Championship in 2023 with McLaren F1 drivers Lando Norris and Oscar Piastri, the NTT INDYCAR series with Arrow McLaren drivers Pato O’Ward, Alexander Rossi, and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Jake Hughes and Sam Bird, and the Extreme E Championship with the NEOM McLaren Extreme E Team. The team also competes in the F1 Esports Pro Championship as McLaren Shadow and won the 2022 team and driver championships.
McLaren is a pioneer in sustainable development in the sport and a signatory to the United Nations Sports for Climate Action commitment, aiming to achieve net-zero emissions by 2040 and foster a culture of diversity and inclusion in the racing industry.
Official website of McLaren Racing